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Danish retailer JYSK has ramped up its Irish plans

DANISH HOME RETAIL brand JYSK is planning to open 40 Irish stores within the next five years, effectively more than doubling its previous expansion plan for the country.

The 40-year-old Scandi retailer opened its first Irish store in Naas, Co Kildare in April and has since opened in three more locations. Earlier this year, JYSK – which is pronounced “yusk” – said it was planning 15 stores across the Republic.

The company has since revised these plans and said it now aims to open in 40 locations here over the next three to five years, which it says will help its Irish operation generate annual sales of up to €70 million.

To help source potential locations, JYSK – which sells a range of home furnishings and mattresses – is planning to meet with potential landlords at a showcase in Dublin in mid-September after encountering difficulties with its growth plan here.

Poul Erik Larsen, JYSK’s expansion director, said it has been more time-consuming and expensive to open new stores in Ireland compared to other European locations.

“We have noted that in other parts of Europe, we can issue and sign a lease contract within two to four weeks, whereas in Ireland, this is taking up to 16 weeks in some cases,” Larsen said.

“To achieve the volume of stores we want in the Irish market within two to three years, we need to secure a steady flow of new locations and that is something we’re actively pursuing right now.”

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